The website for your business is up and running, you are starting to get traffic to your site, and you are making use of social media to promote your business. You know that some businesses have blogs, so you decide to create a blog for your business. You create a couple posts that are not very much different from the posts you write (or have written for you) on your Facebook, Twitter or Google+ accounts. This means that you do not get very many visitors to your blog and eventually you give up on updating it.
This is something that is easy to avoid.